Nielsen and Paramount have settled a months-long contract dispute.
The two companies have signed a new, multi-year deal under which Nielsen will provide a host of ratings and analytics services across Paramount Global‘s linear network and streaming portfolio. The two companies had been at odds since October, when their previous contract expired.
“We are thrilled to resume our partnership with Paramount, as their leaders continue to build one of the strongest brands in entertainment,” Nielsen CEO Karthik Rao said in a statement. “Our trusted data shows how Paramount’s content and advertising strategy is thriving across every platform, across all ages and demos. As Paramount continues its evolution into a next-generation media company, we’re proud to play a critical role and know this deal will be a win for everyone: Nielsen, Paramount and all of our joint advertising partners.”
Added Paramount co-CEO George Cheeks, “Paramount and Nielsen are committed to addressing Television’s multiplatform future to the benefit of all of our stakeholders. Karthik and his team continue to meet the needs of our marketplace across all our platforms, and we are incredibly pleased to reinforce and reinvigorate our deal with our longtime partner. Paramount Global’s ratings wins reported today are just one of many successes we look forward to with Nielsen as we build upon this new future together.”
More to come.
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