Real Housewife's tequila brand a success but not a patch on Kendall Jenner's 818

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Lisa Barlow’s VIDA Tequila brand is pretty much all she talks about these days. She and her husband are serial entrepreneurs who not only started a family in 2003, but kicked off the idea of their liquor brand, too.

The Real Housewives of Salt Lake City‘s Lisa embarked on a tequila business 20 years ago. After sparking an idea in 2003, it took four years before the couple launched VIDA Tequila. She was in the wine and spirit spaces decades before RHOSLC came about. Despite being an OG in the tequila world, some big name celebs appear to be making more of a killing in the industry nowadays.

Lisa Barlow launched VIDA Tequila 20 years ago

Over the past 20 years, RHOSLC’s Lisa has not only carved out a reality TV career for herself, but she and her husband, John Barlow, have made millions with their multiple businessses.

The dynamic business duo run LUXE Marketing, and VIDA Tequila, and they also have a line of hard seltzers, BLUE JAY.

Writing for Utah Business last year, Lisa shared some entreprenurial advice after many years of working for herself: “I learned that the key to success in any business is becoming an expert at what you do and surrounding yourself with people you can learn from.”

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RHOSLC star makes millions

After two decades of VIDA Tequila it’s no wonder Lisa and John are making a lot of money from their brand.

Though Lisa keeps tight-lipped on her company’s earnings, Datanayze estimates VIDA Tequila’s revenue at $3.5 million.

Lisa has been in the tequila game a long time. But, VIDA’s estimated revenue pales in comparison to top model and Kardashians star, Kendall Jenner’s tequila brand, 818.

According to a 2022 report from Forbes, 818 Tequila made $25 million that year.

Lisa’s VIDA BLANCO comes it at around $60 per bottle, the VIDA REPOSADO is $65 and VIDA AÑEJO costs $75.

Kenny’s liquor, on the other hand, costs slightly less at $50 for Blanco Tequila and $60 for her Reposado product.

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