Rihanna has bum lathered in cream as she lies on bed in pink lace lingerie

RIHANNA has seriously cranked up the heat after stripping down to sexy pink underwear for her new Fenty Skin campaign.

The Barbadian singer, 36, can be seen lying on her stomach in the lace lingerie and stockings before a female's hands open a tub of butt cream.

As Rihanna briefly turns to look at her masseuse, Toasted Marshmallow Butta Drop is rubbed into her peachy bottom cheeks.

The video was shared on Rihanna's Fenty Skin Instagram page, with the caption reading: "The perfect pairing: Lavish Lace & Butta Drop 🥵.

"Go get yourself sum limited-edition Toasted Marshmallow on the booty and top it off with that Lavish Lace collection like @badgirlriri."

Fans couldn't wait to comment on the saucy video, with many wondering which lucky person got to rub the butt cream into Rihanna.

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One follower mused: "When did they send out an application for this job?? 🤔."

Another added: "I'd pay to have that job!"

A third said: "Can I apply for this person's position?"

While someone else quipped: "I’m jealous of whoever’s job that is to rub the cheeks of RiRi."

This is the second time Rihanna has used her hot pink lingerie set to promote her hugely successful Fenty brand.

The Umbrella singer previously modelled the bra and knickers to launch her 'Lavish Lace' collection of underwear.

Rihanna sizzled in the sensual snaps, which were taken as she lay on the same bed used in her booty cream ad.

The caption for the undies pics had read: "Oh-so lavish. Oh-so SavagLe X. The Lavish Lace collection is now available online and in-stores."

It's been almost ten years since Rihanna last released a studio album, with 2015's Anti being her last one.

Other than a brief return to music with the Black Panther track Lift Me Up, she has instead focused on raising a family and building her empire through her beauty, hair and underwear lines.

Now a mum-of-two, Rihanna - who has been in a relationship with A$AP Rocky since 2020 - also has a hugely successful fragrance line.

So profitable is brand Rihanna, the star is now estimated to be worth $1.4billion.