Rihanna's bold new campaign: a cheeky showcase of Savage X Fenty

Rihanna has once again captivated her audience with a bold and eye-catching Instagram post. The 36-year-old singer and entrepreneur shared a video on Thursday, showcasing her latest Savage X Fenty lingerie collection. In the video, Rihanna is seen lying face down on a bed, wearing a fuchsia lace bra and underwear set. A female assistant applies Butta lotion to her bottom, making her skin glisten for the campaign.

"The perfect pairing: Lavish Lace & Butta Drop," Rihanna wrote in her caption. She encouraged her followers to try the limited-edition Toasted Marshmallow Butta Drop and pair it with the Lavish Lace collection, available now at fentyskin.com and savagex.com. This post comes just a month after Rihanna was seen modeling the same lingerie in a series of sultry poses.

A sensational showcase

Rihanna's latest campaign is part of an ongoing promotional push for the Lavish Lace line, which features a variety of colors including purple, brown, black, dark blue, light blue, and green. The Barbadian singer, who also has a successful cosmetics line called Fenty Beauty, can be seen in one of the advertisements lying on her side, looking up towards the camera with her blonde locks flowing around her face.

The new hot pink advert follows another sensational showcase of Rihanna's enviable curves in bright yellow lingerie from the latest Savage X Fenty campaign. In those images, she wore a lacy push-up bra with a floral pattern, a matching garter skirt, yellow thigh-high stockings, opera gloves, gold high heels, and a statement necklace. The mother-of-two posed on a piano bench and later lay down on a lace tablecloth with her hands above her head.

Anticipation for new music

While Rihanna continues to promote her lingerie and beauty lines, her fans are eagerly awaiting new music. The singer has been teasing her much-anticipated ninth studio album for months. Her last album, "Anti," was released in 2016 and received critical acclaim. One reason for the delay is Rihanna's desire to collaborate with various musical artists she admires, including Ayra Starr, who was recently seen with her in Barbados.

Rihanna holds the title of the best-selling female recording artist of the 21st century, according to Guinness World Records, and is the wealthiest female musical artist with an estimated net worth of $1.4 billion. A well-placed music insider recently told The Sun that Rihanna is preparing for the release of her new album, much to the excitement of her legions of fans.

In conclusion, Rihanna's latest Instagram post is a testament to her ability to blend fashion, beauty, and music seamlessly. As she continues to dominate the industry, her fans eagerly await the next chapter in her illustrious career.