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Roku is making it easier to find and watch its programming on Google TV without jumping between apps. Users can soon search for content from The Roku Channel — Roku’s free streaming app — directly on Google TV, providing quick access to Roku’s library of over 80,000 movies and TV shows.
New category tabs are coming to the Google TV home screen that will suggest recommended Roku content, alongside the ability to jump back into unfinished TV shows and movies from The Roku Channel. The integration will also bring more than 500 of Roku’s FAST (free ad-supported streaming television) channels to the “live” tab on Google TV. According to Roku, these channels will include free programming across “news, sports, cooking, DIY, music, and more.”
Image: Roku
The changes, which are rolling out over “the coming weeks,” follow Roku bringing its streaming service to Android-powered TV devices, expanding subscription-free options for Google TV users. Competing against the growing FAST TV market, alongside streaming platforms like Netflix and Amazon Video, is already proving difficult for traditional cable TV providers — something that’s unlikely to improve as streaming services become more tightly integrated.
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