Rosé Shines in PUMA's Speedcat Campaign

Rosé, global K-pop icon and BLACKPINK member, takes the spotlight as the face of PUMA's Speedcat Campaign, showcasing the timeless appeal of this iconic sneaker. Set against the blazing desert backdrop, Rosé embodies style and individuality, sporting the “Black” Speedcat paired with a sleek silver racing jacket, capturing the spirit of the sneaker’s racing heritage.

First introduced 25 years ago, the PUMA Speedcat made a triumphant return in the summer of 2024. Originally designed for performance racing, the sneaker has since transcended its roots to become a cultural icon and streetwear staple. The Speedcat’s resurgence has been met with acclaim, fueled by limited-edition releases, celebrity endorsements, and collaborations.

Rosé’s partnership with PUMA underscores the Speedcat’s versatility—whether for outdoor adventures or city nights, the sneaker delivers both style and functionality.

The latest drop includes the classic “Red” and “Black” versions, along with a brand-new “Pink Blush” edition, perfect for fans seeking a fresh look.

The new Speedcat collection will be available starting December 5, 2024, online at PUMA.com, in flagship stores, and at select PUMA retailers.

Rosé’s collaboration further cements the Speedcat’s place as a favorite among trendsetters and sneaker enthusiasts alike.