RTE 2FM star Laura Fox has urged her followers to unfollow Conor McGregor after he was found liable for assault on Nikita Hand last week.
Over the weekend, a social media post went viral by reportd.ie urging fans to stop following the Dubliner in the wake of the results of the civil court action by Ms Hand.
The post states that by continuing following McGregor, people are unwittingly financially supporting him.
Read more: Conor McGregor breaks silence after Nikita Hand wins her High Court case against him
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Laura urged her followers to unfollow the Notorious in a bid to stop “putting money in his pocket.”
Reposting the social media post 'Why unfollowing Conor McGregor makes a difference’, she said: “Maybe you’ve just forgotten that you follow him but please, please, please just go on and unfollow.
“You’re putting money in his pocket without even realising,” she added.
Reportd.ie claim: “The power of unfollowing Conor McGregor Publicly supporting people who have committed acts of sexual violence or harassment is a form of acceptance.
“Taking the small step of unfollowing perpetrators like Conor McGregor actively shows that you don't support this behaviour.
“It also challenges us to think about how we see public figures and the portrayal of sexual abuse crimes in the media.
“Continuing to follow McGregor also means financially supporting him; it's estimated that McGregor makes over €100,000 per sponsored Instagram post. Without engaged followers this protected number will dwindle.”
It comes in the wake of the Rape Crisis Centre urging retailers to stop selling Conor McGregor's stout and whiskey products.
Clíona Saidléar, RCNI executive director, said she believed the €250,000 damages awarded to Nikita Hand was a "drop in the ocean” for a man of McGregor's wealth.
"The companies making money from his alcohol and other products need to look at whether they want to align themselves with a man found by a civil jury to have sexually assaulted a woman,” she said.
"They need to stop promoting him and distance themselves... €250,000 won't dent his finances, but the public can play a role here in expressing disapproval for anyone that tries make money with a man who engaged in that despicable behaviour.”
Proper No 12 whiskey — which he sold in 2023 but remains a spokesperson for — and his Forged Irish Stout products are stocked by supermarkets and off-licences.
Earlier this year, the Advertising Standards Authority (ASAI) upheld a complaint that Forged Irish Stout breached advertising rules on sexualised content.
In an Instagram post, there was "significant emphasis through the use of camera angles, on the female models' cleavages and bottoms, and in some cases solely on these areas”.
The ASAI said there was no creative reason for this "other than to objectify the female models”. It found this was "an irresponsible manner in which to depict women”.