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Last week (Nov. 21), I travelled from London to Paris for 24 hours (it’s becoming a bit of a habit) to witness Belgian-Congolese rapper Shay live in concert—and it was worth every air-mile. What she delivered on that stage was nothing short of phenomenal, redefining the standard for live performances across Europe.
The scenography was breathtaking, to say the least, her storytelling seamlessly woven into her striking stage visuals. One standout moment featured Shay confronting a “beast”—a destructive alter-ego—aptly-named Shayzilla. The imagery evoked hair-raising chills, rivalling the cinematic intros of Beyoncé’s Renaissance World Tour or Doja Cat’s unforgettable Wireless performance earlier this year. This level of creativity turned her show into a theatrical experience.
Another ingenious touch was the Twerk Tower, a structure at the runway’s end that elevated the performance, both literally and metaphorically. It showcased Shay’s unique vision and ability to innovate within the live music space. Her vocal prowess and rap articulation stood out as she flawlessly delivered one choreography after another. The precision, energy and breath control she exhibited would challenge even the most seasoned artists; her dancers and fashion choices were also impeccable, further elevating the production, and a surprise pop-out from French pop singer Theodora was also a touch.
Having attended concerts for some of the biggest female rappers in the world this year, I can confidently say that Shay’s show was on par with the best. It’s a testament to her evolution as an artist; she continues to prove why she’s a force in a male-dominated genre, balancing bold feminism and a uniquely sensual yet commanding artistry. And her career trajectory reflects her unwavering dedication: from platinum hits such as “Jolie Go” and “Sans Coeur” to her acclaimed role on Netflix’s Nouvelle École, Shay has proven that she is more than just a rapper—she’s a cultural icon the rest of the world will soon discover.
With Congolese roots and a connection to the legendary Tabu Ley Rochereau, Shay is not just redefining French rap but also carving a path for Black women in fashion and music alike. This concert was a reminder of why she has become a sensation across Europe, and with her third album, Pourvu qu’il pleuve, set to drop in January 2024, she’s ready to take it global. If her performance in Paris is any indication, the upcoming album and subsequent tour will undoubtedly cement her status as one of the greatest performers of our generation.
English (US) ·