Sorry, But Your Lipstick Might Be Aging You—5 Products That Undo the Look of Dryness, Lines, and Volume Loss

14 hours ago 3
Marie Lodi

published 24 December 2024

best lipsticks for older women

Confession: Lipstick remains my all-time favorite makeup product. Since I was a little girl, I loved how confident and cool it made me feel. Now, as a woman in my 40s, nothing else in my makeup bag has quite the same effect. The best lipsticks for older women—especially for those who are as hardcore about it as I am—don't just deliver a good pop of color. They also provide that same confidence-boosting, "ready to kick some booty" feeling they did when I first started wearing them.

There truly is something magical that happens when I put on red lipstick. I'm transformed, even if I'm dressed casually in a Juicy Couture tracksuit and don't have any other makeup on. It brings me to life! My lips, however, lack the same amount of collagen they had during the year that the Juicy tracksuit was invented. Like the rest of the skin on our faces and bodies, our lips usually start needing a little extra TLC as we get older. Still, it doesn't mean that we have to be more subtle with our lipstick and switch to neutrals—unless that's your vibe. Instead, it's about embracing hydrating, smoothing, and long-wearing options that can support your lips.

If you're in your over-40 era but need a friend to take your hand and help you find the right lipstick, you've come to the right place. Keep reading for your official cheat sheet for the best lipsticks for older women. These five tried and tested favorites are gorgeous, hydrating, and comfortable to wear, from luxury picks to drugstore gems and more.

The Best Lipsticks for Older Women at a Glance

  • Best Overall: Clinique Pop Longwear Lipstick
  • Best Drugstore: L'Oréal Colour Riche Lipstick
  • Best Splurge: Chanel Rouge Allure Luminous Intense Lip Colour
  • Best Satin: Lawless Forget the Filler Lip-Plumping Line-Smoothing Satin Cream Lipstick
  • Best Lip Treatment: The Outset Lip Oasis Glossy Treatment

1. Best Overall: Clinique Pop Longwear Lipstick

Clinique Pop Longwear Lipstick in Poppy Pop

Clinique

Longwear Lipstick

Pros: Lightweight and lasts long

Cons: Some reviewers prefer the original tube

Shades: 36

This lipstick is a triple threat: It has rich color, hydration, and staying power. The lightweight, creamy formula is comfortable for hours while delivering bold, buildable pigment that glides on like a dream. I also love how it has a primer built into the formula. Plus, it's packed with shea and murumuru butters to keep lips soft and hydrated all day.

Customer review: "I have a 'crease' on my upper lip (I'm an older lady, it happens), and I usually have to use a lip liner to keep my lip color from migrating. I don't need the lip liner with this one."

2. Best Drugstore: L'Oréal Colour Riche Lipstick

L'Oreal Paris Lipstick

L'Oréal

Colour Riche Original Creamy, Hydrating Satin Lipstick

Pros: Super moisturizing thanks to argan oil and vitamin E

Cons: Has added fragrance, which might not work for people sensitive to it

Shades: 52

L'Oréal's Colour Riche is proof that you should never underestimate the classics. This drugstore gem can also win the award for best shade range. It has 52 shades available—you can wear a different one every week for a year! The formula is chock-full of nourishing ingredients like argan oil and vitamin E to combat dryness while delivering rich, velvety color. Whether you're a nude-lip devotee or a red-lipstick queen like myself, you'll find a shade you love.

Customer review: "I love how creamy this lipstick is and how effortlessly it glides on. It's absolutely stunning, making my lips look fuller and stand out beautifully."

3. Best Splurge: Chanel Rouge Allure Luminous Intense Lip Colour

Rouge Allure Luminous Intense Lip Colour

Chanel

Rouge Allure Luminous Intense Lip Colour

Pros: Moisturizing formula and vibrant color

Cons: Limited shade range

Shades: 14

When you're in the mood to indulge in a pricey lipstick, you can't go wrong with Chanel's Rouge Allure line. It is the definition of luxury, offering luminous, intense color in a formula that's lightweight and silky.

Customer review: "I only buy Chanel Rouge Allure Luminous Intense Lip Colour because the colors are deep and rich, and the product lasts all day. It lasts through eating, through exercising, through working, and playing. Once I apply my lip color in the morning, I'm good to go and never have to worry about it again. After using this product, you'll be sold for life and won't waste money on any other lip color."

4. Best Satin: Lawless Forget the Filler Lip-Plumping Line-Smoothing Satin Cream Lipstick

Lawles Lipstick

Lawless

Forget the Filler Lip-Plumping Line-Smoothing Satin Cream Lipstick

Pros: Clinically and scientifically proven to increase lip volume by 40% and decrease wrinkling by 29%

Cons: Pricey

Shades: 15

I've become a big fan of Lawless's Forget the Filler line, and this satin lipstick is one that everyone with aging concerns needs to know about. For those who want a little extra oomph, this satin lipstick works double duty by plumping and smoothing lip lines. While it has a satin finish, it's not slippery or one of those lipsticks that are messy and get all over the place. It's also vegan and cruelty-free.

Customer review: "This formulation is sublime! The color, texture, and consistency are exceptional."

5. Best Lip Treatment: The Outset Lip Oasis Glossy Treatment

Lip Oasis™️ Glossy Treatment

The Outset

Lip Oasis Glossy Treatment

Pros: Clinically proven to boost lip hydration by 48% in just four weeks

Cons: Pricey

Shades: n/a

If your lips are crying out for moisture, especially during winter like mine are, this lip treatment is the answer to your prayers. This is more like a gloss-treatment hybrid, so you'll get a pretty good sheen. It's packed with ultra-hydrating ingredients, like Maxi-Lip (which can stimulate collagen production), squalane, polyglycerides, lactic acid, and the brand's signature Hyaluroset complex. Plus, this is Scarlett Johansson's brand, so obviously, I'm gonna trust her when it comes to lips!

Customer review: "I'm not lying when I tell you that the second I put the gloss on my lips, they became plump and felt so soft. Even after it had worn off, my lips remained smooth. Perfect for winter. I'm definitely buying another one."

Marie has covered beauty, fashion, and lifestyle for almost 15 years. She contributes to the beauty section here at Who What Wear. Previously, she was the Looks Editor for Bust Magazine, built the beauty vertical at HelloGiggles as its beauty editor, and was a founding staff writer at Rookie mag, giving fashion advice to teens. Her bylines have appeared in The Cut, Allure, Glamour, The Hollywood Reporter, and more. She was born and raised in Southern California and is based in L.A. Marie is a self-proclaimed costume design nerd and a co-host of Makeover Montage, a podcast about fashion in film and costume design. You'll see her writing about her beauty obsessions: red lipstick, winged eyeliner, pink hair, nail art, and skincare for people over 40. When she's not working, she's playing with her dog, Gnocchi, and writing her style newsletter, Overdressed.

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