The 6 Best Fashion Campaigns of 2024 That Defined the Year

Fashion in 2024 wasn’t just about trends and runway shows—it was about the campaigns that captured cultural moments, showcased creativity, and brought together icons of style and the zeitgeist. These campaigns paired stunning visuals with top-tier talent, from groundbreaking ambassadors to visionary creative directors, delivering a masterclass in fashion storytelling.

Here are the 6 campaigns that stood out as the best of 2024:

1. Jeremy Allen White for Calvin Klein

The year began with a bang on January 4th when Jeremy Allen White’s first Calvin Klein campaign dropped, instantly cementing itself as a cultural milestone. The Bear star’s partnership with the iconic brand combined timeless sex appeal with modern charisma, sparking conversations and cementing an ongoing collaboration that remains one of 2024’s most talked-about.

2. Bad Bunny for Jacquemus

Jacquemus elevated its reputation for innovative and joyful campaigns by enlisting Bad Bunny for its LE SCULPTURES collection. February’s dreamy visuals captured the Puerto Rican superstar in sculptural poses against breathtaking backdrops, blending artistry and fashion in a way only Jacquemus can.

3. Charli XCX for Acne Studios

Charli XCX ruled 2024’s “Brat Summer,” and her Acne Studios campaign stood out as a defining moment. Shot by artist Talia Chetrit, the provocative images featured Charli in minimalist setups, with Acne’s signature bags strategically placed to blend fashion and art. The campaign perfectly captured the pop star’s playful yet rebellious essence.

4. Sydney Sweeney for Jimmy Choo

Sydney Sweeney brought effortless elegance to Jimmy Choo’s Summer 2024 campaign, set against the pastel landscapes of Palm Springs. Highlighting key trends like the pink cowhide bag and brown pumps, the campaign showcased the timeless allure of Jimmy Choo while embracing modern femininity.

5. Nadia Lee Cohen for Paris Texas

Director and photographer Nadia Lee Cohen delivered a sultry and empowering campaign for Paris Texas in her second collaboration with the Italian footwear brand. Introducing her first collection for the label, the images were bold, glossy, and irresistibly powerful—cementing the campaign as a true work of art.

6. Sabrina Carpenter for SKIMS

SKIMS’ ability to capture the stars of the moment hit a high note with Sabrina Carpenter’s nostalgic yet modern campaign. The Espresso singer was featured in blush-toned underwear, combining her rising stardom with the brand’s sleek aesthetic. The result? A campaign that hit all the right notes and became a standout moment of 2024.

These campaigns didn’t just sell clothes; they told stories, shaped trends, and reflected the cultural energy of the year. From timeless collaborations to bold artistic statements, 2024’s best fashion campaigns set the standard for what’s possible in the world of luxury and style.