This Brand Makes Clothes That Look Like Rare Vintage Finds — Now It Has 40% Off For Black Friday

From playful party dresses to cosy slogan jumpers, shop now.

If there's one brand that makes you feel like you've stepped into your cool aunt's 80s wardrobe - it’s Joanie. Since its launch in 2016, the label has become a favourite for those seeking the charm of retro styles without the thrift-store hunt. The brand's ethos? Reimagining timeless silhouettes with playful prints, sustainable fabrics, and a commitment to inclusivity. The result is a wardrobe that’s as ethical as it is enchanting.

What sets Joanie apart is its joyful details: bold patterns, tongue-in-cheek slogans, and for the festive season, the brand delivers sparkle, velvet and lace in spades. Beyond aesthetics, Joanie’s commitment to sustainability is notable, championing ethical manufacturing and environmentally friendly fabrics, ensuring its pieces are as kind to the planet as they are to your style​.

This retro-inspired mini dress features shimmering lurex fabric, a statement pussy-bow neckline, and vintage glam perfect for parties or festive occasions.

Elegant and versatile, this midaxi dress features puff sleeves and a flattering silhouette. Perfect for timeless sophistication at any event or special occasion.

This maxi dress blends dramatic puff sleeves with a flowing silhouette, offering timeless sophistication for evening events or formal occasions.

Shimmering gold lurex fabric meets a flattering V-neckline in this stunning midaxi dress, perfect for adding sparkle to your festive or evening wardrobe.

This luxurious velvet maxi dress pairs puff sleeves with rich color, creating an elegant statement for special occasions or formal events.

These teal corduroy flared trousers offer vintage-inspired flair, with a high-waisted fit perfect for styling with cozy knits or tailored blouses.

Marina Avraam is the Deputy Commercial Content Editor for Grazia. Hobbies include (but not limited to) finding the best designer dupes, buying every iteration of the Adidas gazelles and listening to celeb podcasts every hour of every day.