This Is The Secret High Street Brand Fashion People Love – And Its Viral Cardigan Now Has 25% Off

The 'secret' high street brand has been worn by Holly Willoughby and Fearne Cotton.

Finding a great cardigan is truly an investment for life. After ditching its somewhat fusty reputation, the cardigan has since received a lot of love from influencers, celebrities and fashion houses alike, cementing it as a chic autumn/winter staple. From chunky cable knits to Fair Isle prints or more minimalist designs, the timeless appeal and unmatched functionality of a good old-fashioned cardigan makes it a layering essential.

A hit amongst influencers and editors alike, the Sadie cardigan features whimsical scalloped detailing and a button-down front. It also has ribbed elements too on the hemline and cuffs. Style with leather trousers and a bright pair of trainers for a more contemporary look.

The Sadie Ivory Button Front Cardigan combines a soft ivory hue with scalloped detailing, and has chunky buttons that lend the right amount of charm without detracting from the delicate knit. To style said cardigan, pair with denim jeans and pointed-toe boots, or for something more feminine and evening-appropriate, throw it on over a black slip dress.

A longline coat in the winter is a must to keep biting frost out. This style from Finery London is a masterclass in timelessness, featuring a tie belt and pockets. It feels really thick too.

Fair Isle knits have been absolutely everywhere already - and we're not even in December. This one feels both classic and contemporary, with a navy and white print and a rounded neckline. Style it with wide-leg jeans, chunky boots and an oversized leather jacket on top.

Investing in a trusty pair of black leather knee-highs is never a bad idea. You'll get so much use out of them, and the styling options are endless - with mini dresses, slip dresses, jeans, skirts. The Frankie boots feature a rounded toe and an inside zip for easy on and off.

The Sandrine dress is a good one to have in your partywear wardrobe, especially as it's crafted from a thick velvet fabric that will keep you slightly warmer when heading out in the evening (despite its mini length). This velvet number would look party-ready paired with knee-high boots and a statement bag.

The draped detailing of the Zoey midi dress makes it ever so chic. Not only that but the Buzy fabric gives it a hugging feel that makes it flatter the body. If that wasn't enough, the dress also has long sleeves that are perfect for evenings out when it's freezing cold - no coat required.

Modern tailoring is timeless, but instead of opting for something more classic or monochrome, inject some colour into your workwear with a cornflower blue blazer. The Maeve Blazer also has a soft lining which makes it super comfortable to wear to the office all day, and then to after-work drinks.

Finery London always nail its knitwear, and the Lillian cardigan is just another great example as this style also went viral last year. With a cosy texture and ribbed detailing this cardigan feels classic but not boring.

A black blazer is arguably the beating heart of a capsule wardrobe, purely because of its endless styling possibilities. Pair with a white t-shirt and jeans for everyday, or layer over the top of a black slip dress for an evening look.

A classic white shirt is also a loved item of a capsule wardrobe. This one is slightly different to your average button-down however, as it has gold buttons - it's practically asking you to pair it with gold accessories.

Main image credits: Instagram/@rosieannbutcher, @kirstmdx