After disgraced MMA fighter Conor McGregor said he's agreed to a boxing match against Logan Paul, Newsweek looks into the social media star's net worth.
McGregor recently dismissed rumors of a potential clash with Georgian-Spanish fighter Ilia Topuria. Instead, he has surprised fans by revealing plans for a high-profile boxing showdown with Paul.
The Irishman—who was found guilty of assault following allegations of rape and assault—has claimed he is in preliminary agreements with the Ambani family for a boxing exhibition in India. If this goes ahead, the match winnings could be huge, as Mukesh Dhirubhai Ambani, the patriarch of the Ambani family, is the ninth richest person in the world and the richest person in Asia.
A YouTuber, influencer, and entrepreneur, Paul has most recently been known for his Impaulsive podcast, Prime energy drink, the infamous Lunchly snack kits alongside KSI and MrBeast, and his professional wrestling career.
Ahead of the potential match, Newsweek has taken a deep dive into Paul's net worth and revenue streams. Newsweek emailed a spokesperson for Paul for comment on Wednesday outside of normal business hours.
What is Logan Paul's Net Worth?
According to Celebrity Net Worth, Paul's net worth is $150 million, with the site estimating that his annual income is at least $20 million.
However, Forbes stated his earnings are $9.8 million when the publication placed him at No. 12 on its list of Top Creators (2024).
Multiple Streams of Income
Paul has built a substantial net worth through diverse ventures in entertainment, sports, and business. As of December 2024, his net worth is estimated to be around $150 million, per Sport Bible.
His rise to fame began on platforms like YouTube and the now-defunct Vine, where his content attracted millions of followers. At the time of writing, his YouTube channel boasts 23.6 million subscribers, generating significant revenue through ad partnerships and sponsored content.
Launched in November 2018, Paul's Impaulsive podcast has been another significant contributor to his net worth and influence. Episodes routinely attract millions of viewers and listeners across platforms like YouTube, Spotify, and Apple Podcasts, however, the exact earnings remain undisclosed.
Paul has also participated in high-profile boxing events, including matches against fellow YouTuber KSI and boxing legend Floyd Mayweather Jr. These events have garnered substantial pay-per-view buys, contributing significantly to his earnings. For example, his exhibition match against Mayweather drew around 1 million pay-per-view buys on Showtime, according to Sportico, generating approximately $50 million in revenue.
According to The New York Times, both competitors earned millions from the fight but the exact amount hasn't been confirmed.
Paul has been signed to WWE since June 2022 and has participated in several high-profile matches. He has proven to be one of the most successful celebrities-turned-professional wrestlers of all time, showing decent promo skills and impressive athleticism and being a former United States Champion.
His involvement in professional wrestling has not only expanded his fan base but also added to his income through performance fees and merchandise sales. While Paul's salary for WWE is not public, The Mirror previously reported that his base salary is $2 million per year.
How Did Prime Drinks Affect Paul's Net Worth?
Paul co-founded Prime Hydration, a beverage company that has achieved impressive sales figures, with fellow influencer KSI in January 2022. Thanks to this business venture, his net worth has increased significantly.
Prime quickly gained traction in the competitive beverage market, leveraging Paul and KSI's massive social media followings. According to Fortune, the brand made $250 million in sales in its first year.
While it hasn't been confirmed how much Paul has pocketed himself, in 2023, the brand surpassed $1.2 billion in annual sales, per Financial Post.
Jake Paul Reacts to Conor McGregor's Claim
Paul's brother, Jake Paul, has taken to X to respond to McGregor's bombshell matchup news. He revealed that McGregor and his management team have been "desperately" trying to get a fight booked.
"Now it all makes sense why Conor Mcgregor & his management team have been desperately trying to get MVP to negotiate for a fight between us," he wrote.
"As we told them them privately & I'm now saying it publicly...the only way we're willing to explore me vs Conor in a pro boxing / mma fight is if Dana White / UFC are at the table directly or make it clear they are ok with discussions.
"Conor is washed. Needs the Paul's. Logan by however he wants."
English (US) ·