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It's almost time for Super Bowl LIX, which means big business and bigger celebrity appearances on screen during commercial breaks on Sunday, February 9.
The commercial spots that will keep you riveted are going for more than $8 million in some cases, according to Adweek. The ad slots are sold out and should top $700 million in revenue for Fox, which is broadcasting the game from New Orleans.
Given the stakes, it's no surprise that celebrity star power is driving what you'll be watching between breaks in game play. Here are a few of what's on tap for the ads:
The GOAT and Snoop Dogg
Snoop Dogg will team with quarterback legend and Fox color analyst Tom Brady in a spot for Patriots owner Robert Kraft's Foundation to Combat Antisemitism.
Meg Ryan & Billy Crystal
Meg Ryan and Billy Crystal are reprising their Katz's Deli sex scene from the 1989 film, When Harry Met Sally, in a spot for Hellman's Mayonnaise. Euphoria's Sydney Sweeney delivers the scene's famous tagline: "I'll have what she's having."
Hailee Steinfeld
Actress and Buffalo Bills quarterback Josh Allen's fiancée, Hailee Steinfeld, teams with comedian Wanda Sykes for Novartis in a pitch for the pharmaceutical company's online breast health risk assessment.
Budweiser
Budweiser's famed Clydesdales are back with an ode to their commitment to deliver their suds no matter the obstacles, using a young foal as their foil. It's all set to the Bellamy Brothers hit, "Let Your Love Flow."
Walton Goggins
Walton Goggins, currently seen in Fallout and The Righteous Gemstones, pitches online service provider GoDaddy's new AI tools.
Shania Twain
Country superstar Shania Twain is on board for Nestlé-owned Coffee Mate, providing her voice for the company's first ad during the big game.
Charli XCX and Martha Stewart
Uber Eats serves up Charli XCX and Martha Stewart, who team in a spot that also features Matthew McConaughey.
Antonio Banderas and Randy Savage
The unlikely pairing of a tuxedo-clad Antonio Banderas and WWE star Randy Savage are in a pickle during a spot for tech firm Bosch.
Drew Barrymore and Orlando Bloom
Daytime TV host Drew Barrymore and actor Orlando Bloom set sail on MSC Cruises, highlighted by Barrymore singing Madonna's "Holiday."
Chris Hemsworth & Chris Pratt
The MCU is not forgotten, as Chris Hemsworth and Chris Pratt assemble for Meta's new Smart Glasses, a pair of which will allow users to listen to music, take photos, make videos, and receive calls.
David Beckham
Soccer star David Beckham shares a beer for Stella Artois in an ad featuring his parents, played by actors.
Post Malone and Shane Gillis
Bud Light continues to try to bring back its market share with appearances by Post Malone and Shane Gillis.
Willem Dafoe and Catherine O'Hara
Michelob Ultra hit the spot with actors Willem Dafoe and Catherine O'Hara playing pickleball against WNBA star Sabrina Ionescu, Olympian Ryan Crouser and former NFL great Randy Moss.
The actual game starts at 6:30 p.m. ET/3:30 p.m. Pacific, with pre-game shows beginning at 12:30 p.m.