Who Is 'Daddy Claus?' What We Know About Target's Sexy Santa

The internet is lusting over Santa! Target released a series of holiday commercials giving the jolly man a sexy makeover. 

In the ads, Target employee "Kris K." drops the Santa suit for a tight-fitting red sweater. 

The muscular silver fox also drives a cherry red Ford Bronco with a custom license plate reading: "SLEIGH." 

Target has nine commercials planned featuring the wildly attractive man from The North Pole. 

Users flocked to social media lusting over Santa. 

“Being attracted to the Target Santa was not on my 2024 Bingo Card," one person wrote on X (formerly Twitter). 

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"No wonder that kid caught mommy kissing Santa," another person wrote via Instagram, while another gushed, “Daddy Claus.” 

“This year, Santa makes the SLAY bells ring,” commented another, while a separate user said, “Santa baby…hurry down the chimney tonight.” 

Who Is Hot Santa?

The role of Kris K. is portrayed by model Brent Bailey. The 41-year-old previously starred in the Amazon movie The Idea of You.

Bailey has also appeared on episodes of Netflix's hit series Lincoln Lawyer, and the Apple+ series The Morning Show starring Jennifer Aniston and Reese Witherspoon. 

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Target's Executive Vice President and Chief Marketing Officer, Lisa Roath, described the new Santa as "joyful, helpful, optimistic — characteristics that embody the brand."

“He has that witty edge, and he’s roguishly handsome. He represents our incredible team members, who are the heroes during the holidays and beyond, she told Adweek.