Murder, Mystery & Makeup podcast star Bailey Sarian has signed with Underscore Talent.
The management firm will look to leverage Sarian’s growing YouTube and social media following to grow her premium content businesses, including establishing a podcast network and expanding her branded product lines.
Sarian as a podcast host, makeup artist and digital content creator has over 7.5 million followers for her YouTube channel, and another 3 million followers each on Instagram and TikTok.
Her blend of true crime and beauty content is reflected in her popular podcast Murder, Mystery & Makeup, and another audio and video series, Dark History, which explores the past’s dark underbelly. She has earned two Streamy Awards and a 2024 Signal Award for best host and her podcast episodes generate millions of views on YouTube.
“Bailey’s unique storytelling talent and her genuine connection with fans have made her a standout voice in the digital space. We’re excited to support her in expanding her reach and exploring new opportunities that will further amplify her creativity,” Dan Weinstein, co-CEO of Underscore Talent, said in a statement.
Underscore Talent, a division of TheSoul Publishing, manages top YouTube, TikTok, Instagram, Twitch, Snapchat, gaming and podcast content creators. “I’m thrilled to partner with Underscore Talent as I continue to explore new ways to share stories and connect with my audience,” said Sarian in her own statement.
She will be represented at Underscore Talent by partner Abe Santos, head of podcasting Moorea Mongelli and co-founder Weinstein. Sarian continues to be repped by WME and Ground Control.
English (US) ·