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After Giovanna Battaglia Engelbert became Swarovski creative director in 2020, the brand’s advertising campaigns have garnered our attention here at theFashionSpot to no end. After all, Giovanna has made the brilliant decision to enlist the likes of photographic duo Mert Alas & Marcus Piggott and the legendary lensman that is Steven Meisel as campaign photographers. In June it was reported Ariana Grande had been appointed as Swarovski global brand ambassador. The American singer-songwriter and actress’ first gig as ambassador arrives in the form of “The Party of Dreams” Swarovski Holiday 2024 campaign. Grande poses for Mert & Marcus throughout the glitzy campaign offering, dialing up the glamour tenfold for a festive and celebratory gathering like no other.
IMAGE | SWAROVSKI.COMRead below the reactions of theFashionSpot’s forum members:
“Why did they blow out the highlights with the flash? Makes her look like a pale ghost,” shrieked br3ncon1 the moment the campaign struck.
“The ghost of Christmas present,” tigerrouge voiced.
“Ariana Grande is one of those celebrities who always photographs in a horrible way,” DK92 chimed in.
KoV appreciated: “I’m just thrilled Ariana Grande is not in a Wicked costume or styled like the character!”
“Massively into how glitzy, festive, and glamorous this is,” shared vogue28. “I don’t mind the print campaign imagery whatsoever. Love that shade of pink, the overload of jewelry, and the styling on Ariana Grande here. She does seem a little… pale and washed out but I’m into how striking the result is!”
“I really like the video. The models are living!” enthused Ihhbl.
IMAGE | SWAROVSKI.COMSee more of Ariana Grande for the Swarovski Holiday 2024 campaign and join the conversation, here.
English (US) ·