Ariana Grande is pushing all the cute buttons with her recent Instagram update. The singer is truly glowing in a photoshoot for the launch of a new collection from her brand, r.e.m. beauty. The new photos saw her playfully peeking from her curtain in a rosy glam that left her fans and loyal customers curious about the launch. The latest announcement comes a few months after the brand released the popular Wicked-inspired makeup collection in honor of the actor’s portrayal of Glinda in the movie “Wicked.”
Ariana Grande teases new r.e.m. beauty product in an intricate hairdo
On Tuesday, Ariana Grande and r.e.m. beauty teased the launch of a new collection in true Glinda fashion. The brand used Grande’s “Wicked” character’s signature pink for the announcement, stating in the post’s caption, “Something exciting is coming to rembeauty.com and @ultabeauty very soon ♡.” The Instagram photos displayed pink curtains in the background while Grande made a little appearance.
The brand founder exposed one of her calves in the first photo, highlighting her pink heels with a bow detail. The following photos showcased Grande sneakily peeking out of the curtains. In one still, the actor’s expression displayed curiosity, while another captured her rosy glam as she closed her eyes and smiled gently to highlight her dimple. She tied her hair into a messy bun and wore small earrings to complete her look.
Ariana Grande’s pose in the r.e.m. beauty announcement post opens up several possibilities for the new launch. Her side profile could be a hint of a new highlighter’s release or her pink powdered cheeks could tease the anticipation of a new blush launch. Furthermore, the glossy peach-colored lips can hint at a new lip shade. The all-pink vibe of the post exudes a more romantic vibe, which could further suggest a Valentine’s Day collection.
As of now, all fans and customers can do is wait and see what the brand comes up with. Meanwhile, people can join the waitlist to get their hands on the collection when it drops on January 24.