How lucky is Bri?
Proving hell hath no fury like a woman scorned, Brianna “Chickenfry” LaPaglia has partnered with aptly named fashion brand Boys Lie on a limited-edition collection in the wake of her breakup with ex Zach Bryan.
And unsurprisingly, the Boys Lie x Plan Bri collaboration is full of barbs aimed squarely at Bryan.
Highlights include a camo sweat set emblazoned with the phrase “How Lucky Are We?” — which LaPaglia coined with her friends and Bryan co-opted for his hit song “28” before the split.
She also helped design a hockey jersey with “F— Your Money” on the front, a reference to the $12 million Bryan offered her to sign an NDA about their relationship. (She declined.)
On the back, the purple mesh shirt reads, “I’m a lot stronger than a weak man” — a quote from LaPaglia’s “BFFs” podcast episode with Barstool head honcho Dave Portnoy.
“I’m not signing away my experiences and what I went through to protect someone that hurt me, and I’m a lot stronger than a weak man. F–k you and f–k your money,” she said at the time.
The choice of a hockey jersey itself nods to Bryan’s beef with the Boston Bruins, who trolled the singer by humming a Morgan Wallen song after LaPaglia revealed her ex reprimanded her for being a fan of his rival.
Boys Lie founders Tori Robinson and Leah O’Malley spoke with Page Six Style exclusively about the inspiration behind their brand and latest collab.
“To paint a picture, Boys Lie is about wearing your heart on your sleeve, what you’ve overcome, what you’re still learning and that you’re not alone. Sometimes it even can come as a representation of something a celebrity doesn’t even have to say out loud,” Robinson tells us.
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“Leah and I created the brand seeing each other go through the various forms of heartbreak, whether that be with a best friend, a boyfriend, the loss of a family member and so on.”
Per Robinson, the brand’s name “isn’t really meant as a hateful term, but rather a term of endearment.”
“We took that heartbreak and transformed it into this brand that people are ready to rock because heartbreak is universal. It’s something all walks of life can relate to. The clothes speak for themselves,” she adds.
LaPaglia’s launch comes after “Vanderpump Rules” alum Ariana Madix landed her own Boys Lie collab in the wake of “Scandoval” — the cheating scandal involving her ex-boyfriend Tom Sandoval and her ex-BFF Raquel Leviss.
Even Tori Spelling used a Boys Lie T-shirt to telegraph her newly single status amid her divorce from Dean McDermott last year.
Robinson confirms the brand’s choice of partners is no coincidence.
“The one common ground both [Madix and LaPaglia] share is that they are letting their pain fuel their fire and motivate them to follow the life path they want through the learning experiences they’ve had,” she says.
Last month, LaPaglia exclusively told Page Six that she’s “married” to her career these days — and we can tell she’ll be skyrocketing soon enough.
English (US) ·