Brits are wearing pyjamas where you'd least expect in new trend

A third of Brits have purchased pyjamas specifically for outdoor wear, according to a new survey.

The poll, which surveyed 2,000 adults, revealed that two fifths also don their PJs while performing everyday tasks such as gardening, driving, and grocery shopping. Other instances include taking the kids to school, walking the dog, and trips to the beach.

It seems that 18 to 24 year olds are spearheading the comfy is best trend, with 74% admitting to wearing their pyjamas outside.

A quarter of pyjama owners confess they'd happily wear them all the time if possible. While a third admit there are times when they spend the entire day in their cherished sleepwear without changing.

Unsurprisingly, for 28%, the first thing they do when they get home is swap their work clothes for their bedtime attire.

The research was commissioned by sleepwear designer Peter Alexander. Talking about the trend, the brand's founder and creative director, commented: "The lines between the time we spend at work and the time we spend relaxing are blurring. This trend appears to extend to loungewear and everyday style."

"Wearing pyjamas outside is like bringing a slice of home wherever you go - cosy, carefree, and unapologetically yourself."

The allure of such attire is attributed to their comfort (69%), the cosy feeling they provide (56%), and the sense of relaxation experienced when wearing them (50%).

Essential factors when choosing PJs include comfort, price, material, fit and style, with cotton being the most favoured material.

The research found that 67% of adults wear pyjamas, owning an average of four sets. With a quarter of those questioned and their families owning matching sets, while 31% have at least one pair for Christmas.

Peter Alexander commented: "Comfort isn't just for the night time, so pyjamas shouldn't be either. We are most relaxed and comfortable in our PJs, so why wouldn't you want those feelings all day long."

"There's joy in letting the outside world see you at your most relaxed - comfort doesn't have to stay behind closed doors."

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