Richard Gere gave Savannah Guthrie the bird while appearing on the “Today” show Wednesday — just one day after Cher dropped an F-bomb on the same program.
After a scene from his new show, “The Agency,” was shown during the live TV segment, the camera panned back to Gere, 75, and Guthrie, 52, on NBC’s set, and the actor had his middle finger up in the air, facing toward the news anchor.
Guthrie immediately tried to cover Gere’s hand with a stack of papers, and asked, “What did you just do?”
He then replied, “Sorry, but that’s what I did in the piece.”
The “Today” host playfully scolded, “You just did an obscene gesture on this family morning show.”
She added, “I’m bleeping you. You know, Cher was on here doing an F-bomb yesterday, so I don’t know what’s happened.”
Gere claimed he “didn’t know” he was on camera at the time, and explained that he just wanted to show a part of the scene in which he flips off his co-star but was not featured in the preview “Today” showed.
‘We cut that part out,” Guthrie pointed out, to which the “Pretty Woman” star replied, “I could see that, but it didn’t make any sense without that.”
The profane incident, as the journalist mentioned, comes just one day after Cher, 78, cursed on the show.
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The pop icon was getting interviewed by Hoda Kotb on Tuesday about “Cher: The Memoir: Part One” when she warned she “can’t say” on TV the marital advice Lucille Ball once gave her.
However, when Kotb reassured her, “We’ll bleep it,” the “Believe” singer shared, “So, she said, ‘F–k it, you’re the one with the talent.'”
“Ok, we didn’t have the seven second [delay], but we will for the next feed,” the “Today with Hoda and Jenna” co-host then responded with a laugh, prompting Cher to add, “Well, you said I could!”