Samsung Galaxy S25 series is quite literally all about AI, starts at $799, Ultra from $1,299

2 hours ago 1

Samsung is launching its new Galaxy S25 series this week, with the trio of new devices not bringing all that many hardware upgrades, but leaning even heavier into AI features, all with the same pricing.

Starting with the flagship, the Galaxy S25 Ultra is getting a few hardware tweaks. The screen and hardware corners are now rounded, moving a little further away from the Galaxy Note’s design. The display has also grown from 6.8 to 6.9 inches, and the whole phone is lighter at 218g despite having the same 5,000 mAh battery that’s been in place since 2020’s Galaxy S20 Ultra.

Galaxy S25 Ultra also gets an upgrade in the camera department. The 200MP main camera is now combined with a 50MP sensor for ultrawide shots, up from the 12MP sensor used in the past few generations. There’s also a 50MP telephoto camera with 5x optical zoom and a 10MP camera with 3x optical zoom. The front-facing camera is still a 12MP sensor.

Under the hood, the Galaxy S25 Ultra comes in three configurations – 256GB, 512GB, and 1TB storage, all with 12GB of RAM. That memory allotment is also shared with the Galaxy S25 and S25+, as you’ll find 12GB of RAM across every Galaxy S25 device this year, and no variants will have 16GB of RAM. All Galaxy S25 devices, though, will be using the Snapdragon 8 Elite for Galaxy, a slightly tweaked version of Qualcomm’s 2025 flagship mobile chip that includes a custom APU. Samsung has also boosted the vapor chamber by 15% on the S25 and S25+, and 40% on the S25 Ultra.

The Galaxy S25 and Galaxy S25+ are largely unchanged from their predecessors, with 6.2-inch and 6.7-inch displays, 50MP main, 12MP ultrawide, and 10MP 3x telephoto cameras, and the same 4,000 mAh and 4,900 mAh batteries. Charging rates remain at 25W and 45W respectively, and the base Galaxy S25 still starts at 128GB of storage.

All three devices ship with Android 15 and One UI 7, with 7 years of OS and security updates in the pipeline.

Samsung is also adopting “Qi2 Ready” with the Galaxy S25 series. This means that Samsung will be offering some first-party cases and accessories with magnets that work with Qi2 (and MagSafe). There are no magnets in the phones themselves, but you’ll also find certain third-party cases with support.

The main focus of the Galaxy S25 series, though, is very much not on the hardware. Rather, it’s all about AI.

With much of it powered by Gemini enhancements, Samsung is leveraging “AI agents” in One UI 7 on the Galaxy S25 to streamline the experience of using your phone. This includes improvements to Google’s services, such as Circle to Search upgrades, Gemini’s new ability to “chain” commands and interactions with apps, and support for accessing Gemini by long-pressing the Galaxy S25’s power button. Samsung apps are also getting Gemini extensions for deeper integration. As for Samsung’s Galaxy AI features, there are various improvements coming. Generative Edit can now recognize a person’s shadow and remove it when you remove the person, “Now Brief” can summarize your day, and Samsung Gallery can find images using natural language. The “Personal Data Engine” can also analyze your personal data on-device to tailor experiences to you while respecting your privacy.

As for pricing, nothing’s changing in the United States and many other major markets. $799 for the base Galaxy S25 (128GB), $999 for the Galaxy S25+ (256GB), and $1,299 for the Galaxy S25 Ultra (256GB). Galaxy S25 and S25+ will launch in Navy, Icyblue, Mint, and Silver Shadow colors, with Blueblack, Coralred, and
Pinkgold available through Samsung.com. Galaxy S25 Ultra gets Titanium Silverblue, Titanium Whitesilver, Titanium Gray, and Titanium Black colors – just do you don’t forget this phone has a titanium frame – with Titanium Pinkgold, Titanium Jetblack, and Titanium Jadegreen colors on Samsung.com. And yes, Samsung intentionally wrote the color names like that… for some reason.

What do you think of the Galaxy S25 series? Pre-orders are open now with devices available on February 7.

The Galaxy S25 series is now available for pre-order from Samsung.com, with up to $1,200 in savings, plus an additional $50 off when you click on our links and order within 30 minutes.