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Marta Ortega Pérez made the brilliant upon brilliant move to enlist Steven Meisel as Zara campaign photographer. Campaigns subsequent to the first Meisel-shot offering for the Spring 2017 season have been nothing short of spectacular. Meisel’s 16th consecutive campaign last season resulted in a series of melancholic and cinematic images, featuring a handful of models of the moment. This season, for Fall 2024, the legendary American photographer is once again reunited with stylist Karl Templer and creative director Fabien Baron for his 17th Zara Studio campaign offering. Meisel points his lens toward models Mona Tougaard, Penelope Ternes, Lulu Tenney, Haojie Qi, and Sascha Rajasalu. The beauties are captured in crisp black and white, and later hoisted up upon giant billboards.
The Fall 2024 Zara Studio Campaign by Steven Meisel:
IMAGE | ZARA.COMRead below the reactions of theFashionSpot’s forum members:
“They f*cking ATE and left no crumbs,” heralded helmutnotdead the moment the campaign struck.
“It’s a beautiful campaign! It’s stunning. I think the Meisel/Zara collaboration is as interesting as the Prada/Meisel, Versace/Meisel, Dolce & Gabbana/Meisel, Loewe/Meisel, and Max Mara/Meisel. I think it’s always on point in terms of art direction and it elevates the clothes and the overall allure of the brand,” praised Lola701.
“The campaign is stunning! Love a few of the fashion photographs by Meisel and wish that I could see them without being imposed on the billboards. In addition, all the colors, casting, and styling (love the shapes) are fabulous,” favored MModa.
Sharing the same sentiments was aracic: “Another fantastic season from Meisel, Templer and Zara. I love the concept and I love the execution of it, but I’m slightly disappointed that we’ll likely never get to enjoy some of these stunning photographs outside of this layout.”
“This feels like the good old Vogue Italia that we will never have again,” sighed Royal-Galliano.
IMAGES | ZARA.COM
English (US) ·