These 25 Trending Gifts From Google’s Holiday 100 List Are Discounted for Black Friday

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Google Shopping‘s Holiday 100 has dropped, an annual gift guide representing the year’s top-searched products. The trending present ideas span every category: apparel and accessories, home and garden, electronics, toys and games, beauty and health and wellness.

In the spirit of Black Friday savings, THR compiled 25 discounted standouts from the search engine’s list for the entire family. From cowboy boots and running sneakers to skin care and outdoor cooking essentials, check out the hottest gifts of the year at unbeatable prices.

Google Holiday 100: The 25 Best Gifts on Sale for Black Friday

Nike Motiva

Searches for “Nike Motiva” hit an all-time high this year.

Dyson Special Edition Airwrap Multi-Styler Complete Long in Strawberry Bronze

Searches for “pink airwrap” peaked in 2024.

Yeti Hopper M12 Backpack Soft Cooler

Searches for “backpack cooler” went up 60 percent.

Elemis Pro-Collagen Marine Cream SPF 30

Searches for “marine cream” also skyrocketed this year.

Pilcro Mid Western Boots

Unsurprisingly, “cowboy style” was a key 2024 search trend. Today only, Anthropologie Perks Members get 30 percent off almost everything, including these cowboy boots. Sign up for the loyalty program for free here.

Therabody Theragun Mini

Therabody searches have spiked every holiday season since 2020. “Mini Theragun” was the top-searched mini massage gun this year.

Crosley Electronics Portable 3-Speed Turntable Decorative Record Player

Searches for “turntable” increased by 50 percent this year.

Salomon XT-6 Sneakers

“Dad shoes” are trending with “Salomon sneakers” peaking in search volume.

Cuisinart 30″ Electric Smoker

“Electric smoker grill” searches were up 105 percent this year.

Maison Margiela Replica Jazz Club Eau de Toilette Fragrance

Searches for “unisex fragrances” were up 130 percent in 2024, and this Maison Margiela scent is a fan favorite.

Coach Sammy Gold-Tone Oval Watch

“Bracelet watch” trended this year, with gold as the top searched color.

Kiehl’s Facial Fuel Daily Energizing Moisture Treatment for Men

Google searches for “skincare for men” increased by 80 percent.

Kendra Scott Elisa Gold Pendant Necklace

Available in over 20 colors, searches for “Elisa pendant necklace” increased by 175 percent this year.

Milk Makeup Cooling Water Jelly Tint

Searches for “Milk makeup jelly” also soared.

Aeyde Women’s Delfina Bow Ballet Flats

Searches for “ballet flats” increased this year by 84 percent. For more gifting options, check out THR‘s roundup of mesh ballet flats.

Our Place Wonder Oven

Searches for “Our Place Oven” were up 50 percent in 2024.

Nike Dri-FIT Advantage Short Tennis Skirt

Thanks to Zendaya’s Challengers press tour style and the subsequent surge of tenniscore, “tennis skirt” searches hit an all-time high.

Sunnylife Pickleball Set The Vacay Olive

To no one’s surprise, searches for “pickleball paddle” also spiked.

J.Crew Scoopneck Vest in Drapey Crepe

“Vest top” hit its highest search volume in 2024.

Mejuri Diamond Letter Charm

“Charm necklace” hit a new Google search high this year. Be sure to check out THR‘s roundup of the best jewelry gifts at every price point.

Axel Arigato Embroidered-Slogan Organic-Cotton T-Shirt

In 2024, searches for “t-shirt slogans” increased by 160 percent. For Black Friday, Farfetch is offering an extra 20 percent off eligible items totaling over $145. Discount will be automatically applied in cart.