On TikTok, Mosser offered to personally repurchase a dress for an impacted bride, but as her message spread around social media, the outpourings of kindness and desire to get involved overwhelmed her. The response has been so strong, Mosser has now incorporated a non-profit, The Warm Girl Collective, and is working alongside a team of four to plan an in-person wedding dress event in Los Angeles for brides to come and shop for free this spring. Even more incredible for a brand new organization, Mosser and her team plan to donate a completely sponsored wedding to a couple in need of community support.
“I’m blown away that so many people are willing to donate their wedding dress to somebody else that’s in need, but I’m also not surprised because I know that women on the internet are amazing and there’s nothing like supporting another woman, and I know that people really do have good hearts in times like these,” she adds.
Perhaps under appreciated in times of crises are how traditional human touch points, experiences, parties, life events, can restore a sense of normalcy. How even in difficult times, opportunities to share moments of joy as a community can be so important. Our villages, our people, showing up for each other is what really counts.
Says Mosser, “If we can just restore a little joy, come in and really get to wrap our arms around this community that’s been so affected, that will mean everything.”
This proved true for Karly and Dave, too. Once the decision was made to go ahead with a new venue, Jillian rallied them into action: They toured three venues and committed one day later to Vibiana in downtown LA.
That week, Karly and her mother-in-law spent dozens of hours on her Cricut machine re-making signs and menus. Their florist changed the whole floral design to work in the new space in a matter of days. The venue was as accommodating as they could be, allowing vendors to work as closely to the original plan as possible and generously waiving their ceremony fee. Jillian and Karly both commented that the staff at Vibiana made them feel so comfortable, it was like they’d been working together for months.
Dave and Karly FrankCourtesy of Karly Frank
Courtesy of Karly Frank
In the end, the event came together as seamlessly as it could in seven days, and the bride, groom, and their 205 guests enjoyed a beautiful evening of dinner, dancing, and live music. “The vibe was pristine,” says Dave. "I think the community, our community at least, actually needed that."
Karly agrees: “Truly, the most memorable thing about the wedding were the people and the energy in the room. That has nothing to do with who is sitting at what table or what color the linens are…it has everything to do with your people, the people that you chose to spend your special day with.”
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