Meet the serum ready to battle the elements.
Some of us get our dose of the best new beauty products from TikTok, others from brilliant magazine columns and then, for some, there's This Morning. On our screens every weekday morning, it provides as much insight into the topical happenings around the globe as it does the beauty world, so it is no wonder that 'This Morning beauty products today' is something that routinely ranks highly on Google, as viewers tuning into the show quickly begin to search the products that appear on screen after the beauty segment has aired. This week, a fair few made an appearance, as resident beauty expert Nadine Baggott weighed in on the top beauty trends for 2025, but a major stand out comes in the form of The Inkey List's newest launch the Ectoin Hydro-Barrier Serum, £15. Known for the single-ingredient formulae that are at the core of its results driven skincare range, for the start of 2025 The Inkey List has brought the ingredient ectoin into focus.
Sameeha using the Inkey List Ectoin Hydro-Barrier Serum
'It's ectoin,' Baggot explained on air, 'and it's actually an extremolyte'. Derived from an amino acid naturally found in some microorganisms that have an ability to survive in hostile, extreme and inhabitable climates (it was discovered in the Dead Sea in 1985), these stress-protective molecules are known as extremolytes and they work hard to ward off the impact of free radicals caused by environmental stressors like pollution, the weather, and UV rays, which often have adverse physical effects. When it comes to skin, the signs of environmental stress manifests in the form of dehydration and a compromised skin barrier that leads to irritation and sensitivity. Ectoin works in a number of protective ways to bring skin back into balance. It hydrates, quells inflammation and stabilises skin cells through an ingenious hydration mechanism that binds water from its surroundings to form a protective layer around skin cells, which then aids in strengthening the skin barrier, minimises vulnerability to oxidative stress and inflammation and reduces transepidermal water loss. Scientific jargon aside, this means the Ectoin Hydro-Barrier Serum is dual-action in addressing the skin barrier as well as hydration, which is key to really tackling compromised barrier concerns. The smart serum uses 2% ectoin to tend to the skin barrier, 2.5% multi-molecular hyaluronic serum to hydrate and a 1% in-house Barrier Blend of three ceramides to reinforce skin barrier restoration, this trifecta works synergistically and is clinically proven to build a stronger skin barrier while bolstering hydration up to 10 surface layers deep in just 15 minutes, leaving skin replenished, smooth and bouncier in seven days. After testing the new launch myself, I can see why this serum earned a spot on This Morning. The milky gel-like serum glides over skin with little fuss, providing a calming layer of moisture which doesn't feel heavy, greasy or tacky. Instead it seeps into skin almost immediately, leaving behind a soft satin feel which certainly bodes well under make-up. As far as hydration is concerned, I could see a visible difference in the way my skin looked and felt throughout the day – that midday skin tightness and random dry, flakey patches? Gone. If you're looking for a clever beauty buy to withstand the elements, look to this.Our honest review of The Inkey List's Ectoin Hydro-Barrier Serum
This smart serum uses 2% ectoin to tend to skin barriers, 2.5% multi-molecular hyaluronic serum to hydrate and a 1% in-house Barrier Blend of three ceramides to reinforce skin barrier restoration. The results? A stronger, fortified skin barrier and hydration that reaches 10 layers deep in just 15 minutes. Expect bouncy, smooth and supple skin in just seven days.
Sameeha Shaikh is Grazia's beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
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