Top 10 iconic fashion moments of 2024: From BRAT summer to Cowboycore

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As we prepare for the arrival of 2025 with new fashion trends on the horizon, it's time to look back at some of the most iconic moments that defined 2024. This year, fashion was influenced by many key moments, from the runway to the stage, and even film and television.

Just like 2023 introduced the Barbiecore trend, 2024 was also influenced by multiple press tours, including Zendaya's stunning looks while promoting 'Challengers' and 'Dune.' And how could we forget the BRAT summer craze and Sabrina Carpenter's signature aesthetic?

Check out our full list of iconic fashion moments of 2024.

Charli XCX © WWD

BRAT summer

Charli XCX gained tremendous success with her latest album 'BRAT,' creating a fun pop culture moment that went beyond music and fashion with its signature green color and a Y2K-inspired style.

Sabrina Carpenter performs onstage during the Sabrina Carpenter Short n’ Sweet Tour at Barclays Center on September 30, 2024 in New York City. (Photo by Kevin Mazur/Getty Images for AEG)© Kevin Mazur

Sabrina Carpenter’s 'Short N Sweet' era

Sabrina Carpenter successfully created a brand around her stage persona during her 'Short n’ Sweet' era with beauty and fashion, by bringing back old Hollywood glamour and 1950s through 1970s style to the stage and the red carpet with each look.

Kim Kardashian and Khloe Kardashian are seen leaving their hotel on July 13, 2024 in Mumbai, India. (Photo by MEGA/GC Images)© MEGA

Anant Ambani and Radhika Merchant's wedding

Anant Ambani and Radhika Merchant threw an over-the-top wedding bringing all the opulence in one place. The wedding celebration hosted over 2,000 guests, including fan-favorite celebrities and A-List stars who dressed for the occasion.

Gigi Hadid walks the runway for the Victoria's Secret Fashion Show 2024 on October 15, 2024 in New York City. (Photo by Kevin Mazur/Getty Images for Victoria's Secret)© Kevin Mazur

Victoria's Secret Fashion Show

Following a controversial 6-year hiatus, the Victoria's Secret Fashion Show returned with many fan-favorite models and supermodels taking the runway, including Kate Moss and Lila Moss, Alex Consani, Bella and Gigi Hadid, Adriana Lima, Irina Shayk, Tyra Banks, and many more.

Cynthia Erivo and Ariana Grande attend the Los Angeles Premiere of Universal Pictures "Wicked" at Dorothy Chandler Pavilion on November 09, 2024 in Los Angeles, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)© Axelle/Bauer-Griffin

'Wicked' press tour

Ariana Grande and Cynthia Erivo's latest success and multiple nominations and awards for 'Wicked' go beyond the film world, with their multiple ensembles during their press tour making headlines. 

Chappell Roan at the 2024 Governors Ball held at Flushing Meadows Corona Park on June 9, 2024 in Queens, New York. (Photo by Nina Westervelt/Billboard via Getty Images)© Nina Westervelt

Chappell Roan's drag aesthetic

2024 witnessed the rise of Chappell Roan and the birth of a new pop star with an innovative drag aesthetic, referencing iconic pop culture moments, as well as multiple characters and personas, including her Statue of Liberty-inspired look at the Governors Ball.

Zendaya's Mugler moment© Samir Hussein

Zendaya's Mugler moment

Fashion and film converged after Zendaya set the stage with her many futuristic and stunning looks while promoting 'Dune.' One of the most iconic fashion moments this year was without a doubt the iconic robot suit from Mugler’s Fall-Winter 1995 couture collection, featuring chrome sleeves and globes.

Adan Banuelos and Bella Hadid attend while Teton Ridge brings "Window To The West" series from the heart of Texas to the streets of NYC on September 12, 2024 in New York City. (Photo by Kevin Mazur/Getty Images for Teton Ridge)© Kevin Mazur

Cowboycore

Cowboycore made an impact this year, with many notable figures showing their preference in fashion and music, from Beyoncé's 'Cowboy Carter' and the popularization of country, to Pharrell Williams bringing it to Louis Vuitton's Paris runway, and even Bella Hadid's fixation with Western aesthetics. 

Maison Margiela Haute Couture 2024 show© Pierre Suu

Maison Margiela Haute Couture 2024 show

John Galliano’s Couture collection for Maison Margiela made fashion lovers excited in 2024, with a theatrical and artistic runway show, displaying dramatic and surreal ensembles, with a special appearance by actress Gwendoline Christie.

Zendaya (Zendaya Maree Stoermer Coleman) participates in the photocall of the film Challengers at the Hotel Hassler. Rome (Italy), April 08th, 2024 (Photo by Marilla Sicilia/Archivio Marilla Sicilia/Mondadori Portfolio via Getty Images)© Mondadori Portfolio

Tenniscore

Zendaya showed her range in fashion with her Tennis-inspired looks during the press tour for Lucas Guadagnino's 'Challengers.' Working closely with her stylish and longtime friend Law Roach, the Hollywood star introduced the Tenniscore trend following her special appearances.

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