Zara’s Sister Brand Just Launched A Bag That Looks Just Like Alaïa – But £750 Cheaper

Massimo Dutti is back at it with a designer alternative that will have you fooled.

The Alaïa Le Cour is not a designer bag that's gone under the radar. In fact, it's been spotted at numerous fashion weeks and draped on the shoulders of celebs to include Selena Gomez, Elsa Hosk and Dua Lipa. The heart-shaped phenomenon is whimsical yet high fashion, and we're certain that if Cupid carried a handbag - it would be this one. With the Le Cour's playful shape and luxury allure, it's left many eager to emulate its distinctive look.

Shop: Massimo Dutti Alaïa Dupe

A fantastic alternative to the Alaïa Le Cour bag, this one from Massimo Dutti has similar features like a zip fastening, curved exterior and is made from cownhide leather. Plus, it won't set you back a whopping £880.

Where the Alaïa bag might be one to save for special occasions, Massimo Dutti's iteration can easily be dressed up or down depending on occasion. The ease of a crossbody strap is often overlooked, there's a certain sense of liberation in having your arms free, while the rounded structure offers an unexpectedly roomy interior that will keep your essentials organised and accessible. Whether you're wearing jeans and a t-shirt or dressing up for evening drinks, the Massimo Dutti bag is a versatile staple, and one which feels as fashion-forward as its designer counterpart.

The Alaïa Le Cour bag is highly coveted, mainly because of its heart-shape and surprisingly spacious interior. Made from 100% calf leather, the bag is soft yet structured, and the black colour makes it extremely versatile, whether you plan on pairing it with a monochrome outfit or something brighter.

Gemma Lavers is a fashion commerce writer at Grazia. Gemma specialises in all things clothing and enjoys outfit planning (especially for holidays), scrolling social media for the next trend and shopping (probably for a new coat).