Beauty buffs are heaping praise on a new haircare range - and they're even comparing it to a much more expensive brand used by celebrities. Shoppers have taken to social media to share Poundland's new 'Stun' collection, with many making connections to the popular Color Wow brand.
TikTok user Aimee (@aimeemichelle_a) shared a video of the Poundland range in store, alongside the caption: "A full range of Colorwow [alternatives] from @Poundland UK and all priced at £2.50!! Are you going to be picking up any?"
The range features a very similar look to Color Wow's products, with sleek designs and matching colour tones. In the clip, Aimee said: "Poundland's new Stun range is [replicating] a bunch of the Color Wow products. Honestly you guys, this is a whole range.
READ MORE:Primark shoppers 'running' to find £24 jacket 'just like' £170 UGG version
READ MORE:Boots launches 'stunning' new makeup range with everything under £20
"All products are coming in at £2 50 and are direct [alternatives]. Especially this one which is a viral product from Color Wow, the Dream Coat that they are known for. They have got their version which is the Miracle Coat. Honestly, I have never seen so many [alternatives] of a whole range."
Among the products are the Stun Flash Blow Dry Spray, which is similar to Color Wow Speed Dry Blow-Dry Spray (£21.50), as well as the Stun Volume Boost Root Lift Mist, which looks similar to Color Wow Raise the Root Thicken and Lift Spray (£21.50).
There's also the Stun XXL Volume Volumising Foam, which looks similar to Color Wow Xtra Large Bombshell Volumizer (£24), and the Stun Miracle Coat Smoothing Spray which is almost identical to Color Wow's iconic Dream Coat Supernatural Spray (£27) used by celebrities such as Kim Kardashian, Kylie Jenner and Hailey Bieber.
Another TikToker, Amyrah (@amyrahkrm), reviewed the products in a video captioned: "Poundland popped off with this one." While styling her hair, she said: "Girls, you need to run to Poundland to get these Color Wow [alternatives]. I don't think I've ever seen my hair this shiny.
"So this is what we're working with. Girls, I think this spray might actually work. Oh, my god. It's only £5 for this set, which is such a bargain because look how shiny and soft my hair is. 10 out of 10 from me."
The video proved hugely popular, with many shoppers commenting their desire to get their hands on the products. One person said: "Wow I really need to buy this", and a second wrote: "Oooo Poundland pulling through."
A third shopper added: "Omgggg I need!!! Your hair looks amazing! So healthy" and a fourth said: "I'll be going in the morning to buy it."
A fifth happy customer wrote: "This looks better than what Color Wow does for me. I'M GETTING." A sixth keen shopper commented: "No way, the packaging looks expensive too!" while another said: "I saw these in there! Definitely need to go back & get them now! Your hair looks stunning."
English (US) ·