Wes Nelson headlines at opening night of Birds Eye’s immersive Chicken Shop pop-up event, London

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The singer and television personality launched the pop-up event - that reimagines the local chicken shop experience with a 'fakeaway' menu. The new campaign is part of a broader commitment by Birds Eye to help shoppers understand how frozen food can reduce food waste.1 of 4
PS, Jess RM at the immersive event. A new survey, commissioned by the frozen foods giant, reveals that the nation is shifting towards "fakeaways" to save money and enjoy more convenient options. In fact, 50% of Brits agree that they’d rather make a fakeaway if it saves money and tastes just as good as ordering in.2 of 4
Moving the crowd: Wes Nelson with Ayo beatz in full flow. The research shows that frozen food is becoming the go-to solution for at-home indulgence, with 41% agreeing that frozen options make it easier to recreate their favourite takeaway. And it’s not just about convenience – 36% of respondents said they’d be more likely to make a fakeaway if there were more frozen options available.3 of 4
Burgers take the crown as the nation’s favourite fakeaway, with 29% having tried to recreate them at home, followed closely by other takeaway classics like chicken wings and tenders. For those looking to cut costs, the survey reveals that 34% would opt for a fakeaway over a takeaway because it saves money.4 of 4