Clarkson’s Farm excites fans as Diddly Squat makes ‘first-ever’ announcement

Jeremy Clarkson’s beloved farm shop is set to open its first-ever pop-up in London (Image: Getty)

Fans of Clarkson’s Farm have a reason to celebrate this holiday season, as Jeremy Clarkson’s beloved Diddly Squat Farm Shop is set to open its first-ever pop-up in London.

Announcing the exciting news on Instagram, the farm's gift shop revealed, “For the first time ever our Piddly Diddly shop is heading to London! Get ahead of the herd this Christmas and shop our best sellers at exclusive prices!”

The temporary London store will offer exclusive discounts on popular items, including clothing, alcohol, and other unique gifts, giving fans a taste of the countryside without leaving the city.

The event, part of the “Spirit of Christmas Fair,” will run from November 4-10 at Olympia.

Clarkson opened the Diddly Squat Farm Shop in 2020 after unexpectedly harvesting 40 tonnes of potatoes on his farm. Since then, he and his partner Lisa have expanded the range to include products like honey from their own beehives, apple juice, and milk sourced from a local dairy.

The popular store made an announcement on Instagram (Image: Instagram )

The former Top Gear host was forced to apologise to his fans back in May after the small car park at shop became jam-packed within hours of opening. The shop has been busier than usual because of the half-term holidays.

Unfortunately, this meant many Clarkson's Farm fans travelled to the Chipping Norton farm only to be disappointed not to get a space.

Taking to the Diddly Squat Farm Instagram page, many users commented on the posts to express their frustration.

One lamented: “We came and didn’t even make it in the shop! Long way to come to not make it inside.”

Another described: “Got stuck in the traffic on the main road yesterday going through to Chipping Norton. It was insane and people parked all over the place causing hazards on the main road. We queued to get through!”

The shop often sees long lines from visitors (Image: Getty)

The Grand Tour star issued an apology to gutted fans, writing on the shop’s Instagram Story: “As it’s half term, our piddly Diddly car park is jammed by mid-morning... Apologies.”

Many lucky fans did get to go inside the famous farm shop to purchase some of Jeremy and girlfriend Lisa Hogan's products.

One wrote: "Arrived early Bank Holiday Monday and did not have to wait long, managed to bag some goodies from the shop and then have a sausage bap with a view over the gorgeous countryside, thank you Team Diddly!"

Another added: "Queued for over an hour and half today for sausages, bacon, fudge and Hawkstone beers, was well worth the wait - couldn’t believe the crowds, then again…"