In pictures: Asos launches collection for Adidas

The collection spreads across menswear and womenswear and includes dresses, shirts and scarves.

It was created in three weeks using Asos’s Test and React model, first launched in early 2023 and centred around placing orders in small batches and repurchasing at speed using data-led forecasting.

The products were designed to align with the Adidas aesthetic, featuring sporty, casual and streetwear elements, as well as patterns such as cow print.

Aayush Agarwal, head of business and product at Asos said: "Customers come to Asos looking for on-trend own brand products and the most relevant partner brands.

"This Asos design x Adidas collection takes this to the next level by creating incredibly on-trend own brand products to style up a partner brand collection. This is only possible under the Test & React model, which enables us to do this at speed."