Tom Daley is having a bit of fun as he strips down to his budgies for bathtime, in his new role as 'bath ambassador'.
The Olympic gold medallist shared: "I've had quite a few ice baths in my time as an athlete but now that I'm retired, I can enjoy a nice warm bath."
A study involving 2,000 adults revealed that Brits will take an average of 96 baths a year - more than 6,000 over their lifetime.
A whopping 65% love a soak in a nice warm tub even if they know it's quicker to hop in the shower. One in 10 confessed to even having three or more soaks in a single day.
British Gas, which commissioned the survey to celebrate the launch of its same day boiler service, has appointed Tom Daley as its 'Nice Bath' Ambassador championing warm baths.
He further commented: "Broken boilers are nobody's idea of a good time, especially when the weather's already freezing outside. Just thinking about stepping into a cold shower or bath is making me want to go and put my dressing gown on."
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PinPep)Late Sunday night was deemed the perfect time to have a soak, as almost a quarter like the water to be as hot as they can bear when they dip their toes in between 43 and 45 degrees.
In the event of no hot water in the home, 17% would use their gym membership purely for a hot shower. And 12% would consider asking a neighbour if they could strip down for a scrub in their house.
While 12% have bravely tried an ice bath, and 21% would be open to it a whopping 64% say there's no way, according to the figures from OnePoll.com.
A representative for British Gas commented: "We know how much Brits cherish their bath time, so now is the season to ensure your boiler is in prime condition, or you might find yourself awkwardly knocking on a neighbour's door in your towel."
"Boiler maintenance should be a priority all year round, and regular upkeep during the summer can help prevent problems when the weather turns colder.
""However, when your boiler does break down-which can happen to anyone-getting it fixed promptly is crucial. ".